From fake Gucci in Sarojini to the inspired collection in Zara, everything is a copy, a random copy?
Everybody is well versed with the fact that high street fashion is not everybody’s cup of tea. It is mostly meant for the higher class group of people who have tons of money to afford the renowned brands. They have more of a give and take relationship with the brand and both the brand and the higher class people are comfortable and happy with each other.
But, when it comes to street fashion, it’s a type that is unique in its own self and is affordable to the common mass.
Not only it’s unique and affordable but, now a days, it has a high street fashion touch to it too.
People buy clothes from Chanel and bags from Louis Vuitton at high prices, but they are not the only one seen wearing or carrying them. Even the people who really can’t afford these expensive labels are seen wandering around wearing Chanel or carrying the famous Louis Vuitton bags.
Well, it is pretty strange. Isn’t it?
She can’t afford Chanel, she says. But, she is still wearing it.
Oh! But. How?
Obviously, its ” Sarojini ka maal “. Has to be.
Sarojini Nagar Market, located in the capital is one of the biggest flea market. Leave Chanel one will even get a Tom Ford or Marc Jacobs and the other big labels and hence, she got the pretty fake Chanel T-shirt from there.
But, I even saw my dhobi wala wearing one. Yes, because these flea markets are that cheap.
The sellers in Sarojini are not only good in making the copies of the mind-boggling designs we see on the runways or we see on the net as Hottest Selling Items of any particular brand. They also have good connections with the manufacturers and exporters who export to these big labels. The pieces that are in surplus or rejected because of a slight defect here or there which obviously a customer would never generally see.Firstly, because he or she is not an expert and Secondly, come on its darn cheap thus solving both the purposes, showing off a branded attire and getting it at a dirt cheap rate.
So without even cutting the brand tags they sell it and well rest is what we know and most of us do, We buy it! because it was that one dress you’ve always wished you had but it was PRADA and expensive but, there it is at Sarojini, and you go crazy because not only its the same label and design but also very CHEAP. We all are guilty of doing this. Am I right or Am I right?
For instance, the UK-based high street label Miss Selfridge came out with a bird print , which was all over the television and on the streets as well via these flea markets of course.
As the Times Of India once wrote : sequined dress by Gucci – Rs 375. Shoes by Jimmy Choo – Rs 899. Quilted clutch, Chanel – Rs 675. This is not the broke fashionista’s dream, this is the harsh reality of flea markets.
The flea markets like Sarojini are not only the ones where you see the reflection of high street one can also see them in stores like ZARA , which today is known to be one of the biggest designer wear brand. But , do designers really offer ZARA their designs for copying without claiming any credits?
Well, I am not really sure they do.
Few days back there was an article in one of the newspapers on how Tom Ford was upset with the fact that ZARA copies every single design of his and sells them at a good pace and since they don’t invest in the design and development , they can afford to keep their inputs low and sell cheaply too.
Presently, even for a print which is secured by a brand or registered, a copier just needs 7 changes which could be as minute and unnoticeable as possible. Thus, copying the print without actually making any difference in the looks as compared to the original.
A buyer won’t be able to make out the differences created in the design during printing even if the original and the copied pieces are kept side by side.
Thus, high street fashion suffers immensely from the act of no complete copyright on designs. The Designers who put in hard work into creating new stuff really get cheated on by the copiers who just get away with it easily so it is essential to formulate a set of regulations to make sure that copiers are taken to task and designers get the right dues for their hard work and efforts in Fashion Creation.